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Women's Sports Alliance
2 days ago3 min read
3 FEMALE ATHLETES WITH HIGH COMMERCIAL VALUE AND HOW YOU CAN REPLICATE THEIR SUCCESS
What makes a female athlete commercially valuable? Is it a massive social media following, strong engagement, or elite sporting...

Women's Sports Alliance
Jan 312 min read
THE WSA'S FREE SOCIAL MEDIA ANALYTICS TRACKER FOR FEMALE ATHLETES (AND HOW TO USE IT)
Tracking your social media performance isn’t just for influencers, it’s a game-changer for athletes looking to grow their personal brand...


Women's Sports Alliance
Jan 244 min read
SECRETS OF A COPYWRITER: HOW ATHLETES CAN WRITE CAPTIONS LIKE A PRO
As a female athlete, your story is your brand, and how you tell that story can make all the difference. Whether it’s a caption on...


Women's Sports Alliance
Jan 173 min read
BREAKING DOWN SERENA WILLIAMS' INSTAGRAM SCHEDULE: A MASTERCLASS IN SOCIAL MEDIA FOR FEMALE ATHLETES
Serena Williams doesn’t just dominate on the tennis court; she’s a powerhouse on social media too. With over 16 million Instagram...

Women's Sports Alliance
Jan 105 min read
WHAT THE TOP 8 MOST FOLLOWED FEMALE ATHLETES' ON INSTAGRAM HAVE IN COMMON
In the ever-evolving landscape of women’s sport, social media has become a powerful tool for athletes to amplify their voices, connect...


Women's Sports Alliance
Jan 23 min read
THE POWER OF NETWORKING: BUILDING MEANINGFUIL CONNECTIONS AS A FEMALE ATHLETE
In today’s sports world, talent on the field is just one part of the equation. Building a strong network off the field is just as...


Craig Fisher
Dec 23, 20243 min read
LEVERAGING YOUR SOCIAL MEDIA FOR SPONSORSHIP SUCCESS
For many female athletes, social media has become more than just a tool for staying connected with fans—it’s a powerful platform to...

Women's Sports Alliance
Dec 19, 20243 min read
THE WSA'S TOP FEMALE ATHLETE ACHIEVMENTS OF 2024
As 2024 draws to a close, it’s time to celebrate the female athletes who’ve dominated in their respective sports and in the commercial...


Women's Sports Alliance
Dec 16, 20242 min read
THE SPONSORSHIP PLAYBOOK: HOW TO SECURE YOUR NEXT DEAL IN 2025
For female athletes, sponsorships aren’t just about funding—they’re about building a brand that resonates with your audience and aligns...


Women's Sports Alliance
Dec 10, 20243 min read
THE NUMBERS THAT MADE 2024 THE BIGGEST YEAR FOR WOMEN'S SPORT EVER
2024 was a monumental year for women’s sport, breaking records, shattering stereotypes, and driving global engagement like never before....


Women's Sports Alliance
Dec 5, 20243 min read
CREATING CONTENT THAT ATTRACTS SPONSORS: A STEP-BY-STEP GUIDE
In the world of sponsorships, your content is your calling card. Brands want to see not just your athletic achievements but also your...


Women's Sports Alliance
Nov 29, 20243 min read
FROM PITCH TO PARTNERSHIP: WHAT BRANDS LOOK FOR IN ATHLETES
In today’s sponsorship landscape, brands aren’t just looking for athletes who can win on the field—they’re seeking partners who align...


Women's Sports Alliance
Nov 22, 20242 min read
USING CONTENT TO BUILD YOUR PERSONAL BRAND AS A FEMALE ATHLETE
In today’s digital world, your online presence is as important as your performance on the field. For female athletes, the right type of...


Jordan Guard
Nov 15, 20243 min read
KEEPING SPONSORS ENGAGED ALL YEAR ROUND
BUILDING PARTNERSHIPS BEYOND THE SEASON For many female athletes, the relationship with sponsors is crucial to their professional...

Women's Sports Alliance
Nov 8, 20243 min read
BUILDING YOUR PERSONAL BRAND: WHY YOUR STORY MATTERS MORE THAN YOUR STATS
In today’s world of sport sponsorships, there’s a common belief that your value as an athlete is solely based on your performance stats....


Craig Fisher
Oct 31, 20244 min read
MASTERING THE ART OF NEGOTIATION: SECURING BETTER SPONSORSHIP DEALS
Negotiating a sponsorship deal can feel like stepping into a daunting game, but it doesn’t have to be. As athletes, we’re trained to...


Jordan Guard
Oct 24, 20245 min read
HOW TO START A BUSINESS WHILE COMPETING AT THE HIGHEST LEVEL
A STEP-BY-STEP GUIDE FOR FEMALE ATHLETES By Jordan Guard, Founder of the Women's Sports Alliance Starting a business as a female athlete?...


Women's Sports Alliance
Oct 21, 20245 min read
HOW TO TURN ONE-OFF SPONSORSHIPS INTO LONG-TERM PARTNERSHIPS
Securing a sponsorship is always an exciting milestone for an athlete. It’s recognition of your hard work, your influence, and your...


Craig Fisher
Oct 18, 20245 min read
BEYOND THE NUMBERS: HOW TO SHOWCASE YOUR VALUE BEYOND SOCIAL MEDIA METRICS
In the evolving world of sport sponsorship, it’s easy to think that social media follower count is everything. After all, in an era...


Women's Sports Alliance
Oct 10, 20244 min read
MARY EARPS: SPORTING SUCCESS AND THE POWER OF AUTHENTIC ADVOCACY
In the world of women’s sport, few names have risen to prominence as quickly and as powerfully as Mary Earps. The England goalkeeper has...
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