The Women’s Rugby World Cup is set to showcase not just the best rugby talent on the planet, but also some of the most exciting personal brands in women’s sport. At the Women’s Sports Alliance, we’ve selected five athletes competing in the tournament who we believe are standout marketable figures

The 2025 WSA Elite Female Athlete Survey set out with a simple but urgent mission: to understand the lived experience of today’s elite...

The Women’s Sports Alliance is thrilled to share that our founder and managing director, Jordan Guard, has been named in the RAISE Power 100 List: Women’s Sport Champions - a prestigious celebration of 100 individuals shaping the business of women’s sport across Europe, US and Middle East regions.

The Women’s Sports Alliance (WSA) is delighted to welcome Michelle Goode as the newest member of our Advisory Board. A highly respected...

At the WSA, we’re always striving to provide our female athletes with the most practical, impactful guidance on navigating the commercial...

London, UK – [9th April 2025] – My Brand Academy and the Women’s Sports Alliance (WSA) are thrilled to announce a strategic...

The Women's Sports Alliance (WSA) is thrilled to welcome Kimberly Drewniok, pro volleyball player and international competitor, as the...

The Women's Sports Alliance (WSA) is proud to introduce our Athlete Guiding Group (AGG)...

For many female athletes, social media is more than just a way to connect with fans, it’s a powerful tool for attracting sponsorships and...

For many female athletes, social media has become more than just a tool for staying connected with fans—it’s a powerful platform to...

Here is a breakdown of how far these deals have come, but just how far we still have to go.

We are thrilled to announce that after a successful takeover period, the Women's Sports Alliance is now officially powered by 17 Sport.

In recent years, women's sport has witnessed tremendous growth in popularity and participation worldwide. With the rise of women's sport, it has become so important for broadcasters like Sky Sports and BBC Sport to recognise and televise matches, including friendly matches, showcasing the talent, dedication, and progress within the women's sports community. Below, I explore the compelling reasons why broadcasters should extend their coverage of women's sport, even when the ma

By collating relevant academic research, our friends at Inner Drive broke down the impact that music has on athletic performance. It's an...

Women’s Sports Alliance [WSA] is proud to announce its new advisory board after pulling together leading experts from across the sports...

On the opening day of the FIFA Women’s World Cup, here are some thoughts from former international footballer and Women’s Sport Alliance...