At the Women’s Sports Alliance, we’ve spotlighted five players competing at this year’s Finals who are primed to capture commercial attention. From established names with global pull to rising stars bringing new energy, each offers a distinct brand story that connects with audiences and partners alike.

The Women’s Rugby World Cup is set to showcase not just the best rugby talent on the planet, but also some of the most exciting personal brands in women’s sport. At the Women’s Sports Alliance, we’ve selected five athletes competing in the tournament who we believe are standout marketable figures

The 2025 WSA Elite Female Athlete Survey set out with a simple but urgent mission: to understand the lived experience of today’s elite...

The Women’s Sports Alliance is thrilled to share that our founder and managing director, Jordan Guard, has been named in the RAISE Power 100 List: Women’s Sport Champions - a prestigious celebration of 100 individuals shaping the business of women’s sport across Europe, US and Middle East regions.

The Women’s Sports Alliance (WSA) is delighted to welcome Michelle Goode as the newest member of our Advisory Board. A highly respected...

At the WSA, we’re always striving to provide our female athletes with the most practical, impactful guidance on navigating the commercial...

Let’s be honest, When most people think of LinkedIn, they picture a corporate world of suits, CVs, and salespeople sending awkward DMs....

You’ve done the r esearch. You’ve personalised your pitch. You’ve hit send. And then… nothing. No reply. No rejection. Just silence. It’s...

A compelling pitch improves your chances of getting a brand’s attention and securing sponsorship. Here’s how to get it right. In the...

London, UK – [9th April 2025] – My Brand Academy and the Women’s Sports Alliance (WSA) are thrilled to announce a strategic...

In the world of sports sponsorships, it’s easy to focus on the biggest brands with the biggest budgets. True commercial success isn’t...

The Women's Sports Alliance (WSA) is thrilled to welcome Kimberly Drewniok, pro volleyball player and international competitor, as the...

Behind every successful athlete is a network of people helping them navigate the highs and lows of their career.

Balancing a career in elite sport with entrepreneurship isn’t easy but these three athletes are proving it’s possible. Whether it’s...

When we talk about success in sport, goal setting is second nature. Athletes set performance targets to improve speed, strength,...

The Women's Sports Alliance (WSA) is proud to introduce our Athlete Guiding Group (AGG)...

We’ve taken the guesswork out of building your value proposition by creating a simple, customisable template that includes

Aitana Bonmatí has established herself as one of the most dominant figures in women’s football, both on and off the pitch. From winning...

For many female athletes, social media is more than just a way to connect with fans, it’s a powerful tool for attracting sponsorships and...

What makes a female athlete commercially valuable? Is it a massive social media following, strong engagement, or elite sporting...