ABOUT
OUR MISSION
In 2023, not one single female athlete broke into the top 200 highest-paid athlete list, globally.
We exist to ensure that by 2030, female athletes represent at least 50% of the highest-paid athletes list.
We are driving change by; giving you a platform to elevate your personal brand and express your voice, to increase your commercial value, offering you access to the tools you need to develop your personal brand and drive your commercial value to increase your off-field endorsement income, and providing a safe space to connect with other athletes, industry experts and leading brand representatives, making us more likely to drive change together.
Our Female Athlete Collective members are breaking down commercial barriers and are levelling-up their Endorsement Game.
The Women's Sports Alliance proudly sits as the women's sports arm of 17 Sport. 17 Sport is a purpose-driven sports marketing agency that empowers brands, sports properties, and athletes to forge authentic connections with their audiences, driven by a collective commitment to people and the planet. We design and deliver purpose-led strategies, impactful campaigns and sponsorship activations, and community-driven programs that spark meaningful engagement and deliver tangible results. More Info.
COLLECTIVE STRENGTH
Some of the world's most influential brands and platforms are supporting our mission.
