The Women’s Rugby World Cup is set to showcase not just the best rugby talent on the planet, but also some of the most exciting personal brands in women’s sport. At the Women’s Sports Alliance, we’ve selected five athletes competing in the tournament who we believe are standout marketable figures

The 2025 WSA Elite Female Athlete Survey set out with a simple but urgent mission: to understand the lived experience of today’s elite...

The Women’s Sports Alliance is thrilled to share that our founder and managing director, Jordan Guard, has been named in the RAISE Power 100 List: Women’s Sport Champions - a prestigious celebration of 100 individuals shaping the business of women’s sport across Europe, US and Middle East regions.