At the Women’s Sports Alliance, we’ve spotlighted five players competing at this year’s Finals who are primed to capture commercial attention. From established names with global pull to rising stars bringing new energy, each offers a distinct brand story that connects with audiences and partners alike.

The Women’s Rugby World Cup is set to showcase not just the best rugby talent on the planet, but also some of the most exciting personal brands in women’s sport. At the Women’s Sports Alliance, we’ve selected five athletes competing in the tournament who we believe are standout marketable figures

The 2025 WSA Elite Female Athlete Survey set out with a simple but urgent mission: to understand the lived experience of today’s elite...