2025 ELITE FEMALE ATHLETE SURVEY - WINNER ANNOUNCED
- Women's Sports Alliance
- Aug 7
- 3 min read
The 2025 WSA Elite Female Athlete Survey set out with a simple but urgent mission: to understand the lived experience of today’s elite female athletes and to ensure their voices shape the future of women’s sport.
Because right now, female athletes are being underserved - by brands, agents, rights holders, even investors. There are gaps everywhere.
The Female Athletes responses have helped the Women’s Sports Alliance spotlight where the biggest support gaps are, and influence how commercial partners show up for female athletes going forward.
We knew these were big questions. But female athletes showed up in force to answer them.
A GLOBAL RESPONSE. A POWERFUL RESULT.
Hundreds of athletes from around the world took part, representing 13 countries and 19 sports. From Olympians to rising stars, the responses were honest, direct, and deeply revealing.
The survey has already delivered crucial insights that we’ll be unpacking in the months ahead but here’s an early snapshot. Our team are busy behind the scenes analysing the rest of the data:
Only 13% of female athletes feel very confident in building a valuable personal brand.
85% of athletes say Instagram is their most-used platform for posting content.
Despite 100% of athletes collaborating with at least one brand in the last two years, 57% of athletes have never been paid to work with a brand.
THIS IS JUST THE START
The full survey results will be released exclusively to our Brand & Rights Holder Collective members on 2nd September 2025 and publicly on 4th September 2025 via WSA channels. The Elite Female Athlete Survey Results Report has been designed to provide actionable insights for brands, rights holders, and sports organisations who are looking to create genuine, long-term impact in women’s sport.
👉 If you want to be the first to access these survey results…
Join the WSA Brand & Rights Holder Collective before 2nd September 2025.
The Brand & Rights Holder Collective is a dedicated space for brand and rights holder representatives committed to understanding and investing in the commercial growth of women’s sport and female athletes.
AND THE WINNER IS…
Every athlete that took part was entered into a £200 voucher prize draw that could be spent at a sports brand of the winner’s choice. The winner was randomly selected on 1st August 2025.
Congratulations to our winner - Linda Djougang, Professional and Irish International Rugby Player and advocate for women’s sport.
“Being part of the 2025 Elite Female Athlete Survey means so much to me as an athlete and as someone who wants to see real change in women’s sport. I’m sure the results of the survey will show just how much potential female athletes have, and how much more support is needed to unlock it. I’m incredibly grateful to be announced as the prize winner. The £200 sports brand voucher is such a bonus on top of something that already feels so important to be part of.”
TO EVERY ATHLETE WHO TOOK PART, THANK YOU
We know your time is precious. We know your insight is invaluable. This survey wouldn’t have been possible without you.
At WSA, we believe female athletes are more than competitors. You’re creators, communicators, leaders and change makers. And we’re here to amplify your voice.
This is your data. This is your future. And this is only the beginning.