RAISE: 2024 Last week, I had the privilege of being invited to the RAISE event in London, a ground-breaking two-day conference organised...

As we all know by now, it’s not just about what we do on the field. The noise we create off it is also important. Take former England...

In sport, setbacks are inevitable. Whether it’s an injury, a disappointing performance, or a PR crisis, athletes face challenges that can...

In today’s digital era, the importance of content creation for athletes cannot be overstated. It’s not just about performance on the...

By Jordan Guard, Founder of the Women's Sports Alliance Since August 28th, Paris has been hosting the Paralympic Games, a spectacular...

29th August 2024, 10am BST, the Women's Sports Alliance We are delighted to announce that Steph Houghton, former England Lionesses...

An Article by Jordan Guard, Women's Sports Alliance Founder. When you stand on that podium, clutching an Olympic Gold medal, you hold in...

PARTNERSHIP SPOTLIGHT: EMILY CAMPBELL AND DREAMS - EMPOWERING ELITE ATHLETES THROUGH QUALITY SLEEP The journey to Olympic glory is not...

As the Paris 2024 Olympics approach, an analysis revealing that one in three of Team GB's athletes attended private secondary schools has...

WSA founder, Jordan Guard has drawn upon her learnings from working with global brands, to share the benefits around producing...

Within this article, we take a deep dive into how a female athlete can journal effectively to enhance performance, track progress, and...

MEET DR AMANDA PARTINGTON: INDUSTRY EXPERT JOINS THE WSA ADVISORY BOARD Amanda has been operating in the world of Performance and Talent...

For our Advancement Zone community, we bring to you, the International Olympic Committee's Athlete 365 Guidance on how an athlete can...

For the better part of the last century, women’s sport has been underestimated, overshadowed, and underfunded. Despite the countless...

MEET CARLA MOLINARO: RECORD-BREAKING ATHLETE JOINS THE WSA ADVISORY BOARD Carla Molinaro is an elite Ultra Runner for HOKA. Carla is the...

MEET AMY SMITH: INDUSTRY EXPERT JOINS THE WSA ADVISORY BOARD Amy Smith joins the WSA Advisory board from a diverse marketing background...

Here is a breakdown of how far these deals have come, but just how far we still have to go.

We are thrilled to announce that after a successful takeover period, the Women's Sports Alliance is now officially powered by 17 Sport.

Yasmin Liverpool is a 24-year-old 400m runner who was raised in the Netherlands, but moved back to the country of her parent’s birth when...

In recent years, women's sport has witnessed tremendous growth in popularity and participation worldwide. With the rise of women's sport,...