BIG NEWS: MAY’S FEMALE ATHLETE COLLECTIVE NEWSLETTERS ARE POWERED BY LEGAL EXPERTS, SHERIDANS
- Women's Sports Alliance
- Apr 30
- 2 min read
At the WSA, we’re always striving to provide our female athletes with the most practical, impactful guidance on navigating the commercial side of sport. From pitching to personal branding, our newsletters have become a go-to source of support for female athletes looking to level up their endorsement game.
In May 2025, we’re excited to announce a brand new collaboration with Sheridans, a leading sports and entertainment law firm, to bring expert legal insight directly to your inbox for 5 weeks.
Throughout the month, Sheridans will be powering our WSA Athlete Guides to walk you through five key legal areas that matter to you as a female athlete. We’re talking image rights, contracts, agents, investments and more, broken down in a way that’s easy to understand and actually useful for where you are in your journey.
WHO ARE SHERIDANS?
Sheridans is a leading sports and entertainment law firm which provides a full-service offering across all media verticals, from sport to music, film and television, computer games, fashion, and digital media. Sheridans’ sports lawyers represent some of the world’s most well-known athletes and their representatives, advising them on all aspects of their on-field and commercial activities, as well as disputes and regulatory matters.
WHO IS THE WOMEN’S SPORTS ALLIANCE?
We are pioneering the commercial growth of female athletes. By offering female athletes access to the tools needed to develop a strong personal brand and an increase in commercial value, we will ensure that by 2030, 10 female athletes make it onto the top 100 highest-paid athletes in the world list.
Our Female Athlete Collective members are breaking down commercial barriers and are levelling-up their Endorsement Game.
WHAT THE EXPERTS SAY
“This is such a powerful collaboration. Female athletes face unique challenges when it comes to protecting their image, commercialising their brand, and understanding their legal rights. I’m proud that Sheridans are able to play a part in making this guidance for female athletes more accessible.”
Alex Harvey, Sports Lawyer, Sheridans
“We know our athletes are smart, capable, and ambitious. But we also know the legal side of being an athlete can feel overwhelming. That’s why this partnership matters, it’s about giving our athletes confidence and clarity to make the best decisions for their careers.”
Jordan Guard, Founder and Managing Director, WSA
READY TO GET LEGALLY CLUED-UP?
You don’t need to love legal jargon to protect your future. Just make sure you join our WSA Female Athlete Collective to get each week’s expert-backed newsletter issue straight to your inbox.