WSA’S MOST MARKETABLE FEMALE ATHLETE BRANDS: WOMEN’S RUGBY WORLD CUP EDITION

The Women’s Rugby World Cup is set to showcase not just the best rugby talent on the planet, but also some of the most exciting personal brands in women’s sport. At the Women’s Sports Alliance, we’ve selected five athletes competing in the tournament who we believe are standout marketable figures; athletes whose influence stretches far beyond the pitch.

From breakout stars making waves on social media to established internationals already attracting major brand deals, these players represent the future of commercial opportunities in women’s rugby.

Here are the five athletes we’ve spotlighted:

ELLIE KILDUNNE (ENGLAND)

Ellie has quickly become one of England’s most recognisable rugby names. Crowned Player of the Year 2024, she combines her flair on the pitch with a cool, modern look that resonates with younger audiences. Already an ambassador for Canterbury and Asahi, Ellie represents an athlete ready to transition from “rising star” into mainstream marketability.

PAULINE BOURDON (FRANCE)

A fiery playmaker with a bold personality, Pauline Bourdon brings both passion and edge to her brand. Unafraid to speak her mind, even serving a two-game suspension earlier this year for questioning refereeing standards, Pauline resonates strongly with fans who value authenticity. Her openness about being part of the LGBT+ community makes her an important role model in sport, and her partnerships with PurEssential and Team Orange Rugby show she’s already attracting commercial interest.

NEVE JONES (IRELAND)

Ireland’s powerhouse hooker, Neve Jones, has become known for her relentless energy and strength. At just 7.2k followers, she’s an underrated marketing opportunity; a player with huge potential who hasn’t yet reached saturation point. With ambassador roles at Aer Lingus and representation from YMU Rugby, Neve is positioning herself as a key athlete for brands looking to back rugby’s rising stars early.

AOIFE WAFER (IRELAND)

At only 22, Aoife Wafer has already secured multiple brand partnerships with brands such as Aer Lingus to Energia Ireland and Ferry Bank Motors. With her powerful frame, bright ginger hair, and strong Irish identity, she offers a unique and highly recognisable look. Aoife’s youth, authenticity, and proven marketability make her one of the most exciting long-term brand prospects in the game.

MADOUSSOU FALL (FRANCE)

Standing tall at lock, Madoussou Fall is a commanding presence on the pitch and a trailblazer off it. As the founder of her own clothing company, she demonstrates entrepreneurial flair alongside her rugby career. In a sport still largely dominated by white athletes, Madoussou’s visibility as a Black woman in French rugby makes her an important role model for diversity and representation. With her distinctive appearance and business mindset, she’s a truly unique commercial figure to watch.

WHY THESE FIVE?

Together, these athletes represent a new wave of marketability in women’s rugby. They embody the qualities brands increasingly look for: authenticity, individuality, and relatability, paired with elite performance. With global attention on the Rugby World Cup, their personal brands are poised to shine.