In today’s digital world, your online presence is as important as your performance on the field. For female athletes, the right type of content can do more than just grow your following—it can attract sponsors, foster community, and position you as a leader in your sport.
In this guide, we’ll show you how to craft a professional and authentic bio, create highlights that matter, and select a memorable username. These small steps can have a big impact on your personal brand.
STEP 1: CRAFTING AN ENGAGING BIO
Your bio is often the first thing people read when they visit your profile. It needs to be concise, impactful, and reflective of your personal brand.
Start with these key elements:
Who you are: Include your name, sport, and key role (e.g., professional footballer, Paralympic gold medallist).
What you stand for: Highlight your values or mission. Are you passionate about mental health, diversity in sport, or sustainability?
Your achievements: Showcase your biggest wins or accolades—keep it short but impressive.
A personal touch: Add something unique about you, like a hobby, a favourite quote, or a fun fact.
Pro Tip: Make sure your bio is written in a friendly and conversational tone. Use emojis sparingly—they can add personality but shouldn’t overwhelm your message.
STEP 2: SELECTING IMPACTFIL HIGHLIGHTS
Instagram and TikTok highlights are a fantastic way to keep your most valuable content easily accessible. Use them to showcase what matters most to you and your audience.
What to include in your highlights:
Career milestones: Wins, awards, and big moments in your sport.
Behind-the-scenes content: Training clips, pre-match rituals, or travel adventures.
Brand partnerships: Share your best collaborations to demonstrate your value as a sponsor.
Personal passions: Use a highlight to showcase hobbies or causes close to your heart, like charity work or artistic projects.
Organise and label clearly: Keep your highlight covers clean and professional. Use branded icons or simple text that aligns with your personal brand.
STEP 3: CREATING A MEMORABLE USERNAME
Your username is how people find and remember you, so it needs to be simple, professional, and consistent across platforms.
Tips for selecting a strong username:
Keep it short and easy to spell.
Use your real name or a variation if possible.
Avoid using too many numbers or special characters.
If your name isn’t available, add your sport or a keyword (e.g., @JaneDoeAthlete or @LisaRunsFast).
Consistency is key—ensure your username is the same across all social media platforms so people can find you easily.
WHY THIS MATTERS
Updating your bio, highlights, and username might feel like a small task, but it can have a significant impact on your personal brand. A professional and authentic online presence not only makes you more relatable to your audience but also helps sponsors quickly understand who you are and what you stand for.
Start today by refreshing your bio, curating meaningful highlights, and polishing your username. These small updates could make all the difference in growing your brand and securing new opportunities.
Looking for more tips?
The Women’s Sports Alliance is here to help female athletes maximise their potential—on and off the field. Stay tuned for more guides, or join the conversation with us on social media. Let’s build your brand together!