In today’s world, building your personal brand as a female athlete isn’t just about excelling on the field, track, or court. It’s about telling your story, sharing your journey, and connecting with a broader audience. Podcasts are one of the most powerful platforms available for athletes to do just that. They offer an intimate space where you can engage with listeners, showcase your personality, and create a connection that resonates beyond your sport. But how exactly can appearing on podcasts help you grow, and how do you go about getting on one? Let’s break it down.
WHY PODCASTS?
1. TELL YOUR STORY IN DEPTH
2. BUILD YOUR AUDIENCE
One of the best things about podcasts is that they reach a highly engaged audience. Listeners often tune in for long periods, making them more likely to absorb your message. This opens up a great opportunity to grow your following and extend your reach beyond your existing fan base. As more people hear your story, you’ll attract new followers who connect with your message. The loyalty built through podcasts can help elevate your personal brand and make you more attractive to sponsors.
3. DIVERSIFY YOUR COMMERICAL VALUE
Brands are not just looking for athletes who perform well; they want ambassadors who are relatable and can engage with a broader audience. Appearing on a podcast adds another layer to your profile, showing that you are media-savvy and capable of representing a brand beyond your sport. A well-crafted appearance on the right podcast can set you apart from competitors, showcasing your communication skills and how well you can align with a brand’s message.
HOW TO GET ON A PODCAST
1. IDENTIFY THE RIGHT PODCASTS
Not all podcasts will be a good fit. Start by researching shows that align with your values, interests, and audience. Look for podcasts that are already discussing topics you care about, such as female empowerment, sports, fitness, or mental health. Success stories like Emily Campbell, who appeared on Jamie Laing's Great Company podcast, and Abbi Pulling, who was featured on the Should I Delete That? podcast, show how picking the right platform can elevate your message. Both athletes were able to share not just their careers, but their passions and personal journeys, connecting them with new audiences.
2. REACH OUT TO HOSTS
Most podcast hosts are always looking for interesting guests with unique perspectives. Once you’ve identified a few shows that fit, take the initiative to reach out. Craft a concise and professional pitch that explains who you are, what value you can bring to the conversation, and why their audience would benefit from hearing your story. Make it easy for them to see how you’ll add value to their podcast.
3. BE PREPARED
Once you land a spot on a podcast, preparation is key. Familiarize yourself with the show’s format and past episodes. Know what points you want to get across, but don’t over-rehearse—audiences appreciate authenticity. Remember to highlight your journey as an athlete and how it connects with broader themes that listeners can relate to. Being well-prepared and confident in telling your story will leave a lasting impression.
SUMMARY
Podcasts offer female athletes a unique opportunity to amplify their voices and connect with audiences in an intimate, authentic way. Whether you’re aiming to build your brand, connect with sponsors, or just share your story, appearing on podcasts can be a game-changer. So, take that step, get your voice out there, and watch your audience—and opportunities—grow.
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