PARTNERSHIP SPOTLIGHT: EMILY CAMPBELL AND DREAMS - EMPOWERING ELITE ATHLETES THROUGH QUALITY SLEEP
The journey to Olympic glory is not just about rigorous training and unwavering determination; it’s also about understanding the critical role of rest and recovery in achieving peak performance. For Emily Campbell, Britain’s most successful weightlifter of modern times and a proud Dreams ambassador, this philosophy resonates deeply. As she prepares to compete at the Paris 2024 Olympic Games, her partnership with Dreams, the official sleep partner of Team GB and Paralympics GB, exemplifies how the right commercial partnership can elevate an athlete’s performance and wellbeing.
A STRATEGIC ALLIANCE: EMILY CAMPBELL AND DREAMS
Emily Campbell is one of eight Dreams ambassadors, joining three other female athletes in this unique collaboration. Her involvement with Dreams goes beyond traditional sponsorship; it is a testament to her belief in the power of good sleep for athletic success. The values of Emily, align well with the Dreams brand.
As part of their partnership, Emily teamed up with Dreams to host a special ‘World Sleep Day’ breakfast. This event celebrated Dreams’ ongoing support for Team GB and marked the launch of the innovative sleep pods, which will be a vital feature of the Dreams Sleep Retreat at Team GB House in Paris during the 2024 Olympics. This initiative highlights the importance of quality sleep for athletes, particularly during high-stakes competitions like the Olympics.
THE QUEEN OF SLEEP: EMILY CAMPBELL’S ADVOCACY
Emily brands herself as the ‘Queen of Sleep,’ a title she embraces wholeheartedly. In an exclusive filmed interview with Dreams, she shared insights into her evening routines, bedroom must-haves, and her love for soft lighting. From her very own Dreams bedroom, Emily provided a glimpse into her life outside the gym, emphasising how essential a good sleep environment is for her mental and physical health.
“Train hard, sleep harder” is Emily’s mantra. She believes that prioritising sleep is crucial for her wellbeing and performance. During the interview, Emily highlighted her admiration for trailblazing female athletes like Denise Lewis, Jessica Ennis-Hill, and Kelly Holmes. Seeing women who looked like her achieving incredible feats was a significant source of inspiration for Emily, motivating her to reach new heights in her sport.
THE IMPORTANCE OF SLEEP: EMILY’S PERSPECTIVE
Emily Campbell’s bedtime routine is meticulously crafted to ensure optimal rest and recovery. “I think my environment for when I go to sleep is definitely get the fairy lights on first,” she explained. “I’ll either have some form of TV or music on just to wind down before I decide I’m going to go to sleep. Sleeping performance is absolutely everything, especially when you are training so hard, you need your body to be able to recover.”
Emily’s dedication to sleep is unwavering. “I am an absolute queen of sleep,” she proudly stated. “I can nap in the day for an hour comfortably and then sleep all the way through the night, go to bed at maybe 10 o’clock and then wake up at eight o’clock in the morning.”
For Emily, a well-organised and serene bedroom is key to her relaxation. “What I’ve done to my bedroom to make it like me is that everything is organised; everything’s in baskets or in boxes or put away really nicely. I can’t have things out because it gets me a little bit stressed. I’m obsessed with lights, so I have fairy lights all over my bedroom now.”
A PARTNERSHIP ROOTED IN SHARED VALUES
The partnership between Emily Campbell and Dreams is a perfect match. Emily’s brand as the ‘Queen of Sleep’ aligns with Dreams’ mission to enhance sleep quality for athletes. Her understanding of rest and recovery as integral components of athletic performance makes her an ideal ambassador for Dreams.
As Emily prepares for the Paris 2024 Olympics, Dreams has equipped her with a recovery and travel in style sleep pack, complete with a memory foam travel pillow. This thoughtful gesture ensures that Emily can maintain her sleep routine even while traveling, enabling her to perform at her best on the world stage.
INSPIRING THE NEXT GENERATION OF ATHLETES
For elite female athletes aspiring to compete in the Olympics, Emily Campbell’s story is a powerful reminder of the importance of finding the right commercial partners. A partnership that aligns with an athlete’s personal values and needs can provide not just financial support, but also enhance their performance and wellbeing. Emily’s collaboration with Dreams highlights how prioritising sleep and recovery can lead to athletic success, inspiring the next generation of Olympians to dream big and rest well.
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