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THE 2025 ELITE FEMALE ATHLETE SURVEY

WHO CAN COMPLETE THE SURVEY?

If you’re an elite female athlete (aged 16+), anywhere in the world, this survey is for you. It takes less than 5 minutes to complete - and by doing so, you’ll be helping to shape the future of women’s sport. You’ll also be in with a chance to win a £200 voucher to spend on a sports brand of your choice. We’re talking adidas, Nike, PUMA, New Balance, ASICS, Castore and more.

WHY IT MATTERS
Right now, female athletes are being underserved - by brands, agents, rights holders, even investors. There are gaps everywhere. This survey is how we continue to address that. Your responses will help the Women’s Sports Alliance spotlight where the biggest support gaps are, and influence how commercial partners show up for female athletes going forward. We’ll use your insight to push for smarter sponsorship deals, better support systems and more investment into athlete-led growth.

 

WHAT WE'LL DO WITH THE ANSWERS
Only the Women’s Sports Alliance team will see your individual response. We’ll share anonymised trends with our Female Athlete Collective first, before using those insights to drive real conversations with our global brand network.
If a pattern emerges, we will act on it - plain and simple.

 

WHAT'S IN IT FOR YOU?
Besides the chance to win a £200 voucher, your answers will shape the way brands and decision-makers invest in elite women’s sport. You’ll be using your voice to influence how the next generation of female athletes are treated - on and off the field.

 

WHO ARE THE WOMEN'S SPORTS ALLIANCE?
We’re the Women’s Sports Alliance and we’re here to make sure female athletes rise. We are on a mission to ensure that at least 10 female athletes make it onto the top 100 highest-paid athletes in the world list by 2035. We work with leading global sports brands and rights holders to push commercial opportunity forward for female athletes, while delivering hands-on support around personal brand, content creation, and industry access.

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SECTION 1/4: ABOUT YOU

This section helps us to get an understanding of who you are.

1.4 WHAT SPORT DO YOU COMPETE IN?
1.5 WHAT IS THE HIGHEST LEVEL YOU HAVE COMPETED AT?
INTERNATIONAL
YOUTH INTERNATIONAL
PROFESSIONAL
SEMI-PROFESSIONAL
COUNTY / REGION
UNIVERSITY / COLLEGE
HIGHEST LEVEL POSSIBLE (IN MY SPORT)
1.6 ARE YOU AN OLYMPIAN / PARALYMPIAN?
YES
NO
1.9 WHEN IS YOUR BIRTHDAY?
Day
Month
Year

SECTION 2/4: COMMERCIAL EXPERIENCE

This section helps us to understand how well we are being utilised by brands and which brands are most appealing to us.

2.1 HAS A BRAND EVER PAID YOU TO WORK WITH THEM?
YES
NO
2.2 HOW MANY BRANDS HAVE YOU WORKED WITH IN THE LAST 24 MONTHS?
1
2
3
4
5
6
MORE THAN 6
2.3 WHICH INDUSTRIES OR TYPES OF BRANDS WOULD YOU MOST LIKE TO WORK WITH IN THE FUTURE?

(Select up to 3 options)

2.4 WHAT MATTERS MOST TO YOU WHEN CHOOSING TO WORK WITH A BRAND?

(Select up to 3 options)

SECTION 3/4: CONTENT & PERSONAL BRAND BUILDING

This section helps us understand how well equipped we are to build a personal brand and secure sponsorship.

3.2 WHICH SUPPORT THEMES WOULD HELP YOU GROW YOUR PERSONAL BRAND

(SELECT MULTIPLE) 

3.3 WHICH PLATFORM DO YOU PUBLISH CONTENT ON MOST REGULARLY?
INSTAGRAM
TIKTOK
YOUTUBE
X / TWITTER
LINKEDIN
THREADS
SNAPCHAT
I DON'T ACTIVELY USE SOCIAL MEDIA

SECTION 4/4: WSA OFFERING

This section will help us to help you.

4.1 WHAT TYPES OF OPPORTUNITIES WOULD YOU MOST LIKE US TO BRING YOU?

(SELECT MULTIPLE)

4.2 HOW WOULD YOU PREFER TO ENGAGE WITH US?
EMAIL
WHATSAPP
INSTAGRAM
LINKEDIN
Other
4.3 HOW OFTEN WOULD YOU LIKE TO HEAR FROM US?
DAILY
WEEKLY
MONTHLY
QUARTERLY
ANNUALLY
4.4 HOW WOULD YOU PREFER TO RECEIVE SUPPORT RESOURCES FROM US?
IN-PERSON EVENTS
ONLINE EVENTS
WEEKLY NEWSLETTERS
SOCIAL MEDIA POSTS / GROUPS
WEBSITE ARTICLES
WHATSAPP CHANNELS

SURVEY PRIZE DRAW TERMS & CONDITIONS

1. Promoter
The prize draw is organised by the Women's Sports Alliance (WSA), a company powered by 17 Sport registered in France.

2. Eligibility
The survey prize draw is open to elite female athletes who have completed The 2025 Elite Female Athlete Survey and are aged 16 or over at the time of entry.
Employees of WSA, their families, agents, or any third party directly associated with administration of the prize draw are not eligible to enter.

 

3. How to Enter
To enter, participants must:

  • Complete the full The 2025 Elite Female Athlete Survey, and

  • Submit their name and email address within the form.

Only one entry per person is allowed. No purchase is necessary.

 

4. Opening and Closing Dates
The survey opens on 7:00pm (BST) on 26th June and closes at 11:59pm (BST) on 31st July. Entries submitted after this time will not be counted.

5. The Prize
One winner will receive a £200 sports brand voucher of the winner's choice. The voucher is non-exchangeable, non-transferable, and no cash alternative is offered.

6. Winner Selection and Notification
The winner will be selected at random from all eligible entries within 7 days of the survey closing date.
The winner will be notified by email. If the winner does not respond within 14 days, WSA reserves the right to select another winner.

7. Data and Privacy
Personal data submitted in connection with the survey will be used solely for the purposes of administering the prize draw and in accordance with WSA’s Privacy Policy. Survey responses will be anonymised when analysed.

8. General
WSA reserves the right to hold, void, suspend, cancel, or amend the prize draw where necessary.
By entering the prize draw, participants are deemed to have accepted these terms and conditions.

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