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Being a female athlete comes with a unique set of challenges, both on and off the field. From juggling dual-careers to navigating the world of sponsorship, these elite athletes face complexity at every turn. That’s where the Women's Sports Alliance steps in and steps up.

While the idea behind WSA has been growing and evolving since 2020, its core mission to support female athletes in their pursuit to grow commercially, has never waivered. 

Today, the WSA's female athlete collective is revolutionising current and former female athlete lives by giving them the tools to grow their personal brand, drive their commercial value and elevate their voice.

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